The Rundown

The Casual Fan Opportunity

Casual fans, not the die-hards, present the most significant growth opportunity for a majority of sports teams, leagues and brands. The advantages of a targeted casual fan engagement effort include: Year-round engagement. There are opportunities to engage fans well beyond the game. Although sports are seasonal, many follow their team throughout the entire annual cycle […]

Casual Fans vs. Die-Hards

For any team, league or sport, there’s a tremendous universe of fans who don’t fall neatly into the “die-hard” bucket. They might only attend one or two games per season. They might watch half a game on TV, or only when with friends. They might glance at the sports section, “like” sports-related stories in their […]