Powerful Intelligence for Activating Fans
Casual Fans members use our data and intelligence to:
Improve Marketing Targeting
Create Incredible Fan Experiences
Develop New Sponsorship Opportunities
The National Fan Model
We’ve built the largest, most sophisticated model for how casual fans think and act in the United States. We model dozens of issues, including:
Level Of Sports Fandom
Likelihood To Buy A Ticket
Likelihood To Engage On Social Media
Factors Preventing Game Viewing
Our flagship product — a members-only collective of sports executives, brand marketers, data scientists, and other thought leaders, brought together to discuss (and plan) the future of fan engagement.
Members get access to exclusive intelligence from our database, Sports Leadership Tracker, and other premium content.
On a quarterly basis, we conduct a deep dive into our proprietary intelligence set to develop data-driven insights on critical casual fan engagement topics. Each report includes a set of actionable fan engagement tactics with specific recommendations on execution.
Custom Fan-Gagement Modeling
We develop customized modeling on the team specific issues and layer it onto our national intelligence set to identify areas of opportunity for reaching, influencing and activating both casual and die-hard fans. Our Fan-gagement report identifies key tactical opportunities for driving increased ticket sales, non-ticket revenue and overall fan engagement.