Unparalleled Insight Into Casual Fan Behavior.

Casual Fans is a strategic intelligence firm dedicated to understanding and influencing casual sports fan behavior.

Powerful Intelligence for Activating Fans

Casual Fans members use our data and intelligence to:

Increase Ticket

Improve Marketing Targeting

Create Incredible Fan Experiences

Develop New Sponsorship Opportunities 

The National Fan Model

We’ve built the largest, most sophisticated model for how casual fans think and act in the United States. We model dozens of issues, including:

Level Of Sports Fandom 

Likelihood To Buy A Ticket

Likelihood To
Buy Merchandise

Likelihood To Engage On Social Media 

Factors Preventing
Game Attendance

Factors Preventing Game Viewing

Our Products

Section 301

Our flagship product — a members-only collective of sports executives, brand marketers, data scientists, and other thought leaders, brought together to discuss (and plan) the future of fan engagement.

Members get access to exclusive intelligence from our database, Sports Leadership Tracker, and other premium content.

Fan-Telligence Reports

On a quarterly basis, we conduct a deep dive into our proprietary intelligence set to develop data-driven insights on critical casual fan engagement topics. Each report includes a set of actionable fan engagement tactics with specific recommendations on execution.

Custom Fan-Gagement Modeling

We develop customized modeling on the team specific issues and layer it onto our national intelligence set to identify areas of opportunity for reaching, influencing and activating both casual and die-hard fans. Our Fan-gagement report identifies key tactical opportunities for driving increased ticket sales, non-ticket revenue and overall fan engagement.